For some people, a frame is just something that takes up space on their walls so they don’t have fields of white. For others it’s an expression, or rather an extension of themselves. Some people are satisfied with someone letting a factory in Texas to tell them what options they have, while others seek more.
So. Why custom framing? Because if you care enough to put it on your wall, you should care enough to make it look the very best. With thousands of colors and textures in the palette of mats, even more choices in the color and style of frames, and the variety of glass options, you can create something that is not just a frame, it is a one of a kind expression of taste. It is a piece of art with something special inside of it. Whether that be a poster, painting, family photo, or maybe your child’s first finger painting. Once upon a time you begged your Mom to put it on the fridge because you were proud. Now your fridge is your home, and you should treat those things worthy of saying to yourself and others, “This is who I am. This is what is special to me.”, with care.
Care can come in many ways when talking about custom picture framing. On the surface it is a combination of materials working in unison to make a cohesive design. To some that is most important. But you wouldn’t settle for nuts and not bolts. That would be useless. The other care is in what makes those materials the right choice. Will they preserve the item the frame is framing? Are the materials acid free? Is the glass going to prevent the piece from fading and discoloring? Is the person working on your frame certified and prepared to handle those things that you have deemed worthy of framing?